2009商赢之道——“家纺实战讲座”28日于南通举办

【好展会网  纺织面辅料专题】 由南通市经济贸易委员会、南通市家纺行业商会、励展华博展览（深圳）有限公司联合主办，《销售与市场》礼品版承办的“2009商赢之道——家纺行业国内市场拓展探讨”大型巡回实战讲座将于2009年3月28日在世界第三大家纺中心——--江苏南通的通州市举办，南通市市政府相关领导、家纺行业商会负责人、行业专家、南通市家纺企业代表将出席本次论坛。 <br> <br>2008年11月份，中国进出口从10月份同比增长17.6%急速下降到负9%，12月份为负增长11.1%。受国际金融危机的影响，生产加工型企业遇到了改革开放以来最严峻的挑战。相关数据显示，美国第四季度GDP同比下滑3.8%；日本2009年的经济将为二战后的最恶劣状态，增长预期为负2.9%。欧元区经济同样不可避免地发生经济下滑，国内以出口为主的企业正遭遇前所未有的困难，为了帮助企业早日化解金融危机的影响，在危难中把握机遇，励展华博展览（深圳）有限公司特联合中国重点轻工业生产基地的政府及协会，邀请国内顶级营销专家，为企业分析国内市场现状，针对产品设计、品牌塑造、渠道管理等问题出主意想办法，帮助企业走出困境，迎接机遇。 <br> <br>作为中国国内最大的礼品展主办方—励展华博一直以来致力于国内市场，在出口市场遭受打击的情况下，引导出口型企业将目光投向国内市场，开拓新渠道，增强了市场抗风险能力，市场份额不降反升，在2008年10月底闭幕的深圳礼品展上，出现了购销两旺的趋势，励展华博成功地引导客户转向国内市场，充分发挥了行业领头羊的作用，展会上新品纷呈，企业合力抱团，共迎挑战。南京泰誓、北京怡莲、上海海澜、上海金不换、北京可欣阳光、南京芳恩、桐乡华纳斯、上海依露莲、深圳联创好运来等家纺企业共同展现“礼品家纺”的洋洋大观，南通家纺企业的集体亮相更是成为展会引人注目的焦点，杉杉集团独资--南通金杉开创实力家纺企业转向国内礼品市场的成功案例，现场与中国电信深圳公司达成600万元的合作项目。 <br> <br>作为励展华博大型巡回实战讲座的首站，南通市是家纺产业集群，生产销售基地，金融危机的到来令行业经受严峻考验，此次活动志在帮助家纺企业更好地整合资源，优化内销渠道，打造企业的核心竞争力，共迎暖春的到来。论坛将邀请中国第一品牌教练----王汉武先生担任主讲，王汉武历任全球第一品牌----可口可乐销售经理、法国达能集团高级品牌经理人，担任过美国百威公司等3家世界500强企业高管，作为一位实战派营销专家，将就家纺企业国内市场运作的六大误区进行解析，讲述怎样以品牌战略积极开拓国内市场，进行渠道突破。 <br>据悉，励展华博将继续前往浙江日用品基地，福建陶瓷基地等全国轻工业基地巡回举办讲座，携手当地企业开拓国内市场，把握机遇，再创辉煌。 <br> <br>详细信息请访问励展华博网站：www.reedhuabo.com</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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